FOR IMMEDIATE RELEASE
August 10, 2017
Festival brings executive chefs to Kits to showcase pink salmon as desirable seafood choice
Vancouver - This year, about 9 million pink salmon are forecasted to flood the Fraser River in contrast to poor returns forecasted for many other salmon runs along the coast. The Pacific Salmon Foundation is asking the public to ‘think pink’ and take the pressure off of other less abundant salmon at its upcoming Pink Salmon Festival.
The Foundation’s fifth biennial Pink Salmon Festival will feature pink salmon appetizers by donation prepared by renowned sustainable food advocate Robert Clark (The Fish Counter, Ocean Wise), Garret Schack (Chateau Victoria) and Rockin’ Ronnie Shewchuk Canada’s leading southern barbeque proponent. Scheduled for Sunday, August 27 from Noon to 4:00 p.m. at Hadden Park in Kit’s Point, Vancouver, the festival will also feature interactive storytelling, educational displays and other family-friendly activities. All proceeds will support wild salmon projects in British Columbia.
In a year that has been particularly challenging for salmon, the Foundation would like to send the message that consumers can still enjoy salmon through sustainable purchasing choices.
“Pink salmon are highly abundant, more resilient to climate change, nutritious and tasty, and available at your local grocers; yet they continue to be undervalued as a viable seafood choice,” said Dr. Brian Riddell, president and CEO of the Pacific Salmon Foundation. “The festival delivers the critically important message that consumers can protect salmon through smart food choices. And we wouldn’t be able to deliver it on this scale without Canfisco, who is generously donating all of the pink salmon for today.”
Pink salmon only return to the Fraser in substantial numbers in odd-years, a fact that remains a mystery to biologists. The Foundation’s festival has occurred every two years in celebration of their return. Since the inaugural festival in 2009, Canfisco has donated 3,000 pounds of pink salmon to be consumed by the public. Other major sponsors include Vancouver is Awesome media company. In addition, the executive chefs are all volunteering their time to make the festival possible.
Contact: Elayne Sun, firstname.lastname@example.org, 604.664.7664 ext. 123
About the Pacific Salmon Foundation:
The Pacific Salmon Foundation was created in 1987 as an independent, non-governmental, charitable organization to protect, conserve and rebuild Pacific Salmon populations in British Columbia and the Yukon. The Foundation’s mission is to be the trusted voice for conservation and restoration of wild Pacific salmon and their ecosystems and works to bring salmon back stream by stream through the strategic use of resources and local communities. www.psf.ca
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