FOR IMMEDIATE RELEASE
January 25th, 2017
Image Designed by Golden, B.C. Artist First Stamp to Depict Spawning Salmon
The Pacific Salmon Conservation holds a contest every year to choose the image for the Salmon Conservation Stamp and this year’s winner - “Passing the Torch” - will be the first to ever depict a spawning salmon. The design was submitted by Golden, B.C. artist Nick Laferriere and chosen from 13 entries.
“Congratulations to Mr. Laferriere for his incredible submission,” said Pacific Salmon Foundation chief executive officer Dr. Brian Riddell. “It truly captures the essence of the importance of salmon to British Columbia and Canada as a whole.”
The winning artwork is a visual tale of Sockeye salmon and Rainbow Trout, illustrating the circle of life and the impossible odds salmon face in producing the next generation.
“I wanted to depict a spawning Pacific salmon because the image is emblematic of why they are such a remarkable fish,” said Mr. Laferriere. “These fish overcome some pretty staggering barriers, only to return home and die. The title ‘Passing the Torch’ is a play on words referencing their striking color and the final act of passing on their genetics to the next generation.”
Mr. Laferriere is a self-trained artist and fishing guide who originates from the Canadian prairies. He was inspired by the bright crimson Kokanee salmon he encountered upon first moving to British Columbia. This win is the second of its kind as his image was featured on Manitoba’s conservation stamp in 2014.
Nick Laferriere with a 32 lb lake trout caught at Great Bear Lake in the North West Territories.
The Salmon Conservation Stamp is a decal that must be purchased annually by anglers if they wish to keep Pacific salmon caught in saltwater off of Canada’s West Coast. Currently all proceeds from the $6 stamp are returned by the federal government to British Columbia through the Foundation, providing over $1 million to its province-wide Community Salmon Program.
Since 1989, that has meant $12.2 million in funding for community salmon projects across British Columbia with a total value of $107 million, as community groups use the grants to inspire matching in-kind and cash donations for projects.
"The Government of Canada is pleased to partner with the Pacific Salmon Foundation's funding of community-based actions that contribute to the sustainability of British Columbia's iconic salmon, and leave an environmental legacy for generations to come through funds generated from stamp sales,” said the Honourable Dominic LeBlanc, Minister of Fisheries, Oceans and the Canadian Coast Guard. “Mr. Laferriere's submission is an excellent reflection of the importance of the salmon for the Pacific Region and the passion and dedication of volunteers to the important work of protecting it."
The Community Salmon Program supports community groups, volunteers and First Nations across the province. All give countless hours each year to monitor watersheds, develop and implement habitat rehabilitation projects, and educate communities about the conservation and protection of salmon.
“The Community Salmon Program is the heart of the Pacific Salmon Foundation’s work,” concluded Dr. Riddell. “By working together with Government, business, First Nations, communities and volunteers, we can find the best way to ensure the future of wild Pacific salmon.”
Contact: Stephen Bruyneel, 604-842-1971, firstname.lastname@example.org
About the Pacific Salmon Foundation:
The Pacific Salmon Foundation was created in 1987 as an independent, non-governmental, charitable organization to protect, conserve and rebuild Pacific Salmon populations in British Columbia and the Yukon. The Foundation’s mission is to be the trusted voice for conservation and restoration of wild Pacific salmon and their ecosystems and works to bring salmon back stream by stream through the strategic use of resources and local communities. www.psf.ca
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