Westcoast Resorts is one of the Pacific Salmon Foundation’s longest-standing fishing lodge partners. Since 1999, the company has been a vocal advocate and supporter for salmon conservation through donations of almost $1 million to the Foundation. The company was the first to initiate an optional ‘conservation contribution’ that guests are encouraged to add to their bill. The ‘conservation contribution’ has since become the basis for the Foundation’s Recreational Fishing Partnerships Program which connects anglers with supporting the salmon resource. The company has also donated fishing several trips over the years to help raise money through the Foundation’s dinner auctions.