Allison Colina joined the Pacific Salmon Foundation in May of 2021 as the Vice President of Development, Marketing and Communications. Allison previously worked as a member of senior leadership at one of B.C.'s largest charities – the BC Cancer Foundation. At the BC Cancer Foundation, Allison led marketing and communications and supported organization strategy and annual revenue growth, hitting an organization high of $72.6 million raised in 2019. She also led the organization through a re-brand and advanced digital marketing in support of events and annual fundraising strategies. Allison worked with medical and scientific leadership and major donors managing media announcements for scientific and medical advancements. Although Allison has built a career in health, salmon are a meaningful topic as Allison grew up on Vancouver Island fishing with her father off the coast of Nitnat. Pacific Salmon Foundation is excited to welcome Allison to the leadership team as it seeks to grow its monthly and individual donor programs and advance its science agenda.