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Partnering for 'Reel Change' with PEETZ Outdoors

In 2015, Peetz Outdoors announced thier new 'Reel Change' program, where Peetz will donate $10 from every reel sold via its website at www.peetzoutdoors.com to the Pacific Salmon Foundation. Customers are also encouraged to match the donation for a total $20 per reel. Community partners of the Foundation who will benefit from the program have the ability to leverage donations up to seven-fold  by sourcing other government and private matching programs targeted at  community level projects.  That means your new reel could generate up to $140 for community-led salmon conservation! Buy your reel today and support salmon in British Columbia.

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Strategic Salmon Health Initiative Reaches Milestone

The Strategic Salmon Health Initiative is a four-phased partnership between Genome BC and Fisheries and Oceans Canada (DFO)  to clarify the presence or absence of disease-causing microbes that could be limiting Pacific salmon productivity. The initiative recently reached a milestone when the Phase 2a platform evaluation received a positive review by the National Canadian Science Advisory Secretariat (CSAS), approving  the use of the technology platform for Phase 2b of the project. Download a summary of the report here or read full details here: http://www.dfo-mpo.gc.ca/csas-sccs/publications/sar-as/2015/2015_039-eng...

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Community Salmon Program

The Community Salmon Program funds volunteer community-led salmon conservation projects. Volunteers operate hatcheries, run classroom education programs and volunteer thousands of hours restoring and monitoring salmon habitat. On average, local communities raise $7 for every $1 granted through the program. Since 1989, the program has restored more than 1.1 million square meters of stream habitat and engaged 35,000 volunteers across B.C.

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Salish Sea Marine Survival Project

The Strait of Georgia recreational fishery once generated about $750 million for local communities, but literally disappeared between 1993-95. Now recent catches of Chinook and Colo are less than one-tenth of past levels.

Twenty years is long enough.

Learn about the $20 million Salish Sea Marine Survival Project to restore Chinook and Coho in the Strait of Georgia and Salish Sea.

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